Paradox of choice

Lowe’s. A great example of the paradox of choice if I have ever seen it.  If you don’t know about this paradox, you are missing out. Hear it from the king of choice himself, Barry Schwartz. Basically, the more choices we have, the less likely we are to choose and the less happy we are with our choice. More leaves us with less.

We  went in for very specific things and came out something that fit that description, like a faucet and a new front doorknob.  This is what home ownership is about – getting excited about a doorknob.

I do love our front door though.

It is important to stay in love with the simple things.

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